3min chapter

Hackers Incorporated cover image

Enterprise sales for reluctant founders

Hackers Incorporated

CHAPTER

How to Negotiate With Customers Who Want to Buy From You

Matt wencing: Say no to a lot of things and then follow up with is that a deal breaker? Like there's going to be this back and forth over a bunch of little items, he says. "It's very reasonable to push back on things that you don't want to do," Wencing adds. 'People will at least heavily imply that certain things are not negotiable'

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