Make Things That Matter

Bob Moesta: Prototyping to learn & applying JTBD theory

Feb 7, 2023

01:01:36

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Highlights

AI Chapters

Episode notes

How to Apply the Jobs to Strategy

02:03

How Do I Generate the Right Technical Information?

01:41

The Other Side of Jobs

01:37

Introduction

2min

You've Been There, You Know, It's a Beautiful Niche

4min

The Gift of Being Dyslexic

2min

The Five Core Skills of Innovation

4min

Learning to Build the Five Bedrock Skills of Innovators and Entrepreneurs

2min

Why I've Been So Good at Building Things

3min

The Five Bedrock Skills

5min

The Most Underappreciated One Is Prototyping to Learn

2min

Prototyping to Learn

4min

10.

How to Make a Better Salsa

2min

11.

Using a Whack-a-Mole Approach

2min

12.

How Do I Generate the Right Technical Information?

2min

13.

Toguchi's Design of Experiments

4min

14.

How Do You Do It?

3min

15.

Are You Going Zero to One?

2min

16.

What Are the Most Common Mistakes People Make When Doing Interviews?

2min

17.

Criminal Intelligence Interrogation

3min

18.

The Great Resignation

2min

19.

What Are You Finding in Your Research That Is Actionable for People?

2min

20.

Are You Listening for These Things?

2min

21.

The Other Side of Jobs

2min

22.

How to Apply the Jobs to Strategy

2min

23.

Do You Have a Sales Strategy?

3min

24.

What Would You Like to Leave the Listener With?

2min

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.

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LINKS & RESOURCES MENTIONED

Send episode feedback on Twitter @askotzko , or via email

Bob Moesta: The Rewired Group, LinkedIn, Twitter

Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast

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RELATED EPISODES:

April Dunford: Find your power in the market through positioning

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PEOPLE & ORGS:

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BOOKS:

Learning to Build

Competing Against Luck

Grit

Introduction to Quality Engineering

Orthogonal Arrays and Linear Graphs

Shape Up

How Will You Measure Your Life?

Never Split the Difference

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OTHER RESOURCES:

Orthogonal arrays

Magic squares

L9 prototype

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