Make Things That Matter

Bob Moesta: Prototyping to learn & applying JTBD theory

Feb 7, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
You've Been There, You Know, It's a Beautiful Niche
01:50 • 4min
3
The Gift of Being Dyslexic
05:53 • 2min
4
The Five Core Skills of Innovation
07:46 • 4min
5
Learning to Build the Five Bedrock Skills of Innovators and Entrepreneurs
11:35 • 2min
6
Why I've Been So Good at Building Things
13:52 • 3min
7
The Five Bedrock Skills
16:31 • 5min
8
The Most Underappreciated One Is Prototyping to Learn
21:43 • 2min
9
Prototyping to Learn
23:42 • 4min
10
How to Make a Better Salsa
27:18 • 2min
11
Using a Whack-a-Mole Approach
28:58 • 2min
12
How Do I Generate the Right Technical Information?
31:28 • 2min
13
Toguchi's Design of Experiments
33:09 • 4min
14
How Do You Do It?
36:51 • 3min
15
Are You Going Zero to One?
39:51 • 2min
16
What Are the Most Common Mistakes People Make When Doing Interviews?
41:47 • 2min
17
Criminal Intelligence Interrogation
43:36 • 3min
18
The Great Resignation
46:35 • 2min
19
What Are You Finding in Your Research That Is Actionable for People?
48:42 • 2min
20
Are You Listening for These Things?
50:28 • 2min
21
The Other Side of Jobs
52:54 • 2min
22
How to Apply the Jobs to Strategy
54:31 • 2min
23
Do You Have a Sales Strategy?
56:34 • 3min
24
What Would You Like to Leave the Listener With?
59:49 • 2min