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Bob Moesta: Prototyping to learn & applying JTBD theory

Make Things That Matter

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The Gift of Being Dyslexic

"I feel like one of the things that hinders us so much is that we all get A's and the A's mean we know," he says. "So to be honest, the tools you have to realize that most of the tools and the methods, like I wouldn't say I built them." The author has created over 3,500 innovations in his career including a missile guidance system for the Patriot missile.

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