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Bob Moesta: Prototyping to learn & applying JTBD theory

Make Things That Matter

CHAPTER

The Five Bedrock Skills

The five bedrock skills of what an innovator and an entrepreneur need to have in order to be successful. "Entrepreneurs can see through space and time. They can play with the present, they can actually frame the future," he says. The last one is identifying and managing trade-offs when making a decision.

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