Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
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Using a Whack-a-Mole Approach
Most engineers work in a whack-a-mole way that just solves one problem to create another. Most people say when they have 81 prototypes to make, they go, oh, you know, that's too many. But if you think about that same approach of like designing a webpage, right? What are the colors that I use? What's the font? What're the font size? Those are all variables that affect how quickly and how somebody can understand what to do next.
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