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Bob Moesta: Prototyping to learn & applying JTBD theory

Make Things That Matter

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What Are You Finding in Your Research That Is Actionable for People?

"I'm actually looking for people who want to leave, but can't. They don't know how," she says. "Most people wait until the pushes get so big that they end up just quitting." She suggests four things you should keep in mind when thinking about leaving your job.

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