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Bob Moesta: Prototyping to learn & applying JTBD theory

Make Things That Matter

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The Most Underappreciated One Is Prototyping to Learn

Innovation is about uncovering demand, the causal structures and prototyping to learn. Most startup people lack the notion of being able to see the trade offs," says Nadeau. "The most underappreciated one is really prototyping to Learn"

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