Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
Do You Have a Sales Strategy?
The greatest competitor to a new mattress isn't Celie or Surta or Simmons. It's a bottle of Z quill and a bottle of scotch. That's why I have that fundamental separation between the supply side and the demand side. And we, I, us understanding the real competitive set from the consumer perspective. The demand side competitor is very different than the supply side competitor.
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