Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
Toguchi's Design of Experiments
I want to understand how does this prototyping to learn where we're saying we don't know the solutions, right? This seems very linked to the idea of uncovering demand, like you were saying earlier. These seem like they're really kind of two sides. And so part of this is to realize that as consumers, we prototype to learn as well. I can never build the best product in the world because there's so many different perspectives.
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