Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
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You've Been There, You Know, It's a Beautiful Niche
Bob Greene: I feel like I've been, I was born to create things. My purpose is I exist to help make the abstract concrete. So that's kind of my, that's my North Star in terms of how I think about things. He says he has four or five books going; his next will be done in May and then two more after that. "I'm excited for 2023 primarily because in a recession is when most entrepreneurs start"
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