Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
Are You Listening for These Things?
Keep Bob's voice in the back of your head during all of your upcoming one-on-ones, right? Be listening for these things. You're talking to your people on your team. Like are there any of these things in there beneath the surface? A higher your next job is the working title of it. We're working on that right now. And so we have very open conversations about it all the time.
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