Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
Are You Going Zero to One?
When you're building a product, have some notion of what it is. And nine times out of 10, I'll tell entrepreneurs like first go build your product, like get it out of your head. So then we can hear because most of the time people can't hear what people say because they're still trying to connect it to their vision of the product. "I think they're killing it right now," he says about his former colleagues at Microsoft Project.
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