Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
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What Are the Most Common Mistakes People Make When Doing Interviews?
There's a fair amount of resources out there already about how to go do these interviews. What would you suggest people look at and in particular, what are like the most common mistakes where people go wrong? The first thing is that I would say for me, questionnaires don't work, especially when you're doing really new stuff.
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