Make Things That Matter cover image

Bob Moesta: Prototyping to learn & applying JTBD theory

Make Things That Matter

CHAPTER

The Other Side of Jobs

I don't think the jobs change that much. The underlying, so again, a job is a combination of who, when, where, and why. So if it's those things, what are they struggling with, and when are they struggle with it, and what were they using before, what they could use next? And so the thing is, is like if I look at the jobs we did at Basecamp in 2010, and we look at the Basecamp job, say, they're actually very similar. But they actually are still being hired for the same job that they were 10 years ago. Being at the right place at the right time is ultimately the easiest marketing we can do

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