Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
Why I've Been So Good at Building Things
For me, it usually isn't because what I would say is is 99% of the time my hypothesis is wrong. Like I just don't know. And so like the research that I do around jobs to be done and that people don't buy products, they hire them to make progress in their life. When you do it that way, it's actually so much faster and easier to innovate than say, hey, I've got this idea. I'm going to build it like who wants it.
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