Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
How Do I Generate the Right Technical Information?
The real shift is to say, I actually don't know. And I'm not going to go build a bunch of things to try and assume I know. But rather, I'm going to go do these combos, test them, and then look at the data that comes back. It's so too good to always say it's not about the statistics. This is not about the math. As an engineer, I don't have enough time and I doesn't have enough money.
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