Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
How Do You Do It?
I feel like it's one of these, it's a tool that's so flexible that like people conceptually get it. But it's the translation in like literally putting it into practice where I feel like people get tripped up a little bit. One part is that some people need to apply it because they need the insight to know what to go build. And there's a very specific process of how we have it laid out and how we do it to do that.
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