Bob Moesta: Prototyping to learn & applying JTBD theory
Make Things That Matter
The Five Core Skills of Innovation
Sally Kohn: I'm just blown away by the number of products and innovations you have worked on like 3500 or something. How have you done this many reps? This is unbelievable to me. She says there are five core skills of innovation that can be learned, not inborn. The key is getting your reps in; it's a lot of practice but also learning how to do it well. And so for her she has always been trying to actually twinkie theory of the world.
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