WTF is with Nikhil Kamath Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
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May 7, 2023 Retail trailblazer Kishore Biyani and founders of Meesho and Udaan debate what makes products sell, how Indian shoppers and brands are changing, and the hard choices behind scaling e-commerce companies. They also dig into influencer marketing, ONDC’s promise for small businesses, and the entrepreneurial flaws that can derail a business.
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Scarcity vs. Abundance
- Kishore Biyani attributes his drive to growing up in a shortage era, contrasting it with his children's abundance.
- He believes scarcity fosters harder work and expands thinking, while abundance may create different outcomes.
Sujeet's Journey to Flipkart
- Sujeet Kumar, Udaan's founder, transitioned from a Hindi-medium education in Bihar to IIT Delhi.
- He joined Flipkart in 2008 after experiencing the 2008 recession's impact on his KPO startup.
Riyadh Anecdote
- Nikhil Kamath and Sujeet Kumar share a humorous anecdote about a trip to Riyadh.
- A local gentleman, nicknamed "Honey," hosted them, leading to amusing interactions.