WTF is with Nikhil Kamath cover image

WTF is with Nikhil Kamath

Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

May 7, 2023
02:08:11

Podcast summary created with Snipd AI

Quick takeaways

  • Localization plays a crucial role in reaching India's diverse consumer base.
  • Social media influencers are key to successful marketing strategies, particularly in reaching the younger generation.

Deep dives

The Heterogeneity of India's Consumer Economy

India's consumer economy is divided into three parts: India one, the consuming class; India two, the serving class; and India three, farm laborers and factory workers. The challenge is to tap into India one, the consuming class, which is the most lucrative segment. Localization plays a crucial role in reaching this diverse consumer base.

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