Vidit Aatrey

The art of selling isn’t simple, but Kishore Biyani - the legendary ‘father of modern retail’ in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho; and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy. They don’t always agree, though...Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to.Follow Nikhil here:-Twitter https://twitter.com/nikhilkamathcio/Instagram https://www.instagram.com/nikhilkamathcio/Facebook https://www.facebook.com/nikhilkamathcio/Linkedin https://www.linkedin.com/in/nikhilkamathcio/Koo https://www.kooapp.com/profile/Nikhilkamath#KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce#SujeetKumar - Co-founder of UdaanFollow Sujeet here:-Twitter https://twitter.com/Sujeet_fkLinkedin https://www.linkedin.com/in/sujeet-kumar-90039b16#ViditAatrey - Co-founder of MeeshoFollow Vidit here:-Twitter https://twitter.com/viditaatreyLinkedin https://www.linkedin.com/in/vidit-aatrey-a3639120#nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products

Vidit Aatrey, co-founder and CEO of Meesho, shares insights on building a problem-first mindset in company culture. He discusses his middle-class upbringing and its impact on his work ethic. Vidit emphasizes a unique hiring approach that aligns with the company's mission and the importance of staying customer-focused through initiatives like DICE visits. He delves into the significance of curiosity in leadership and how personal experiences shape his decision-making. Plus, he shares his favorite book recommendations for aspiring entrepreneurs!

In a fascinating chat, Vidit Aatrey, Co-founder and CEO of Meesho, shares insights into the company’s innovative asset-light model that's challenging giants like Amazon and Flipkart. He discusses achieving 50% order growth and positive cash flow while expanding into AI personalization and financial services. Vidit also explores the challenges of scaling sustainably, rising return rates, and leveraging WhatsApp resellers. His unique perspectives on Meesho's market strategy and future plans provide a fresh view on e-commerce in India.