Y Combinator Startup Podcast #127 - Vidit Aatrey and Adora Cheung
May 22, 2019
Vidit Aatrey, co-founder and CEO of Meesho, discusses how his platform empowers local entrepreneurs in India to resell products using social media. He shares insights on the macro trends favoring social commerce and the importance of trust within communities. Vidit reveals transformative stories of women entrepreneurs and how affordable internet access shapes consumer behavior. The conversation also touches on balancing growth with quality and the unique challenges of competing against giants like Facebook and Amazon.
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Meesho's Impact
- Meesho enables anyone in India to create and grow a social store, primarily on WhatsApp, Facebook, and Instagram.
- Currently, about half a million monthly active users earn income through these stores, selling diverse products.
Trust-Based Selling
- Meesho primarily targets long-tail, unbranded products, leveraging trust relationships within communities.
- This approach addresses the challenge of selling unbranded items online, which large marketplaces haven't effectively tackled.
Empowering Women Entrepreneurs
- A woman couldn't start her own store for 20 years due to lack of capital, but Meesho empowered her to become an entrepreneur.
- Meesho offers training and mentorship programs within its app, supporting aspiring entrepreneurs.
