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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

CHAPTER

The Rise of the Misha Market

In the last 12 months, 14 people have bought a Misha. They go to a much larger audience. So now it's a lot of people who are... Like the India 2 is there. The question is... We have a lot of India 2 users on our platform. And that's why our job is to like within that small wallet still help them fulfill those aspirations.

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