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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

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How to Use a Celebrity to Increase ROI

Diwali campaign did very well, which is where we did localization. We had different celebrities for different parts of the country. Saragangwili for West Bengal, Ramcharan for certain state in South India. So I'm saying it's a... It's basically we went very local and saw that to be much more effective than have one person who appeals to all the country.

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