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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
The Origins of Big Brother
Before creating Big Brother I had a format in mind that we'll create a marketplace for brands. We opened three stores in 22 days so that we could build some volumes and some scale. So it was a market hustle, bustle, we thought there should be a button brush effect. People should meet each other. There should be crowd because crowd can only get crowd. And out of all the things you could have done, like why the big bizarre and future group, like why how did you arrive at this is the thing this is my calling? Was it just weaving thing which led to this?
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