2min chapter

WTF is with Nikhil Kamath cover image

Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

CHAPTER

How Much Margin Do You Have?

I don't think that company is a good representation of India e-commerce. It's very narrow in a category and very narrow in terms of the customer base they serve. In the last one year, we did about 1 billion orders, which is about 100 crore. That's about 100 crore orders in the last 12 months. We sell across. So horizontal platform, people come and sell anything they want. About half is apparel and half is non apparel. And that includes kids, beauty, personal care, your electronics, home and kitchen. Out of this 5 billion you sell, on average, how much margin do you have?

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