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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

CHAPTER

The Importance of Growth

Growth is the right matrix. But burning money and hurting the company, like you burn money you get the JMB should not be common. You're also making an assumption that this tap is open where you continue to get money to burn money. After a point, the growth comes at an extraordinary cost. And that's what I'm saying. We should not do that if it's common. You will be lost in the journey of growth. If you are with those units in your boundaries you are capturing the markets here and growing.

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