Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
00:00
How to Find the Right Influencer to Promote Your Brand
For brands I think now it's a very core part. You have to find someone who is very close to the philosophy that the brand wants to build. By the people who have become very conscious, they look at everything. Every detail somehow matters now because people spend so much time. So it's just not, you can't go and that's why influencers work. Very, very small influencers are very effective because it just not go to the celebrity with millions of followers. If you see, I think it just sounds right. It's happening a lot.
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