The Rise of Aspirational Products

I feel that this aspiration thing is going to compound and grow non-linearly going forward. So how do we make them achieve their aspirations affordably is what we focus on as a company. I just feel like a lot of this as per capita goes up. This 2000 goes to 4000. Most of the increases happening in discretionary, not like people fulfill their non-discretion needs anyways - so it's going to come here. Do you want to go next? Yeah, like it's a very complex thing right? If we'll see.

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