Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
How to Decide the Allocation of Your Marketing Budget
There are still very few influencers who have the same following as celebrities. Amisho spent something like 2000 per year to market, but how do you decide the allocation of that money? You've seen over time, it's not that you need to have a celebrity all the time. So we keep changing celebrities so that the company's image is not attached to one person. That is also a risk at the end of the day. Something we have always been very local, we have seen that to be very effective.
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