AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
How to Decide the Allocation of Your Marketing Budget
There are still very few influencers who have the same following as celebrities. Amisho spent something like 2000 per year to market, but how do you decide the allocation of that money? You've seen over time, it's not that you need to have a celebrity all the time. So we keep changing celebrities so that the company's image is not attached to one person. That is also a risk at the end of the day. Something we have always been very local, we have seen that to be very effective.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode