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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

00:00

The Evolution of the Influencer Chain

We see everyone deciding what to buy and what not to buy driven a lot from social media. Is it a corporation which is setting trends that are cool or is it organically evolving from people? So at least from what we see now, it may have started with being very concentrated. But now even like I see like bliss club starting, like they leverage influencers quite a lot.

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