Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
The Future of Influencers
It's very hard to pick one trend. Some trends are working, let's say, tier one, some tier two,. Some like high paying capacity, some gen-gis, some millennials. Currently, those are broken because the people who are finding those numbers of influencers, they are creating their infrastructure, but currently it's broken. So I think, and I see retail has becoming a byproduct of that. Do you think celebrities, like Bollywood cricketers, have somewhere gotten lost? And will the trend in the future be that brands do not go to Bollywood or cricket, but more micro influencers who are more authentic?
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