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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
The Future of Marketing
We believe that whenever a dominant media or communication method changes, everything changes around it. And I think mobile phone makes you very individualistic because now at any way, every home, everybody has a different breakfast and meal. Earlier the family used to sit together and had one kind of meal. But today things are different. It's getting individualistic more and then you have to find that kind of users together and make them into a group. So is that the future instead of marketing on newspaper? I think the way we look at it, we are doing a part of the old economy.
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