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Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t

WTF is with Nikhil Kamath

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The Future of Consumer Faced Brands

I don't belong to that generation who think digitally. The last thing digitally we did was to build a whole thing around data. How do you Instagram to photo the queue, decide what to buy in that local market? It's a part of your life now. We started Fichabhaja when Flipkart had along the same time. So we attempted digital being physical, attempting digital was the biggest mistake because you can't think digital people, who are born digital, think digital.

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