

WTF is with Nikhil Kamath
Nikhil Kamath
"WTF is" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.
Episodes
Mentioned books

Nov 5, 2025 • 3h 37min
Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25
Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.Timestamps:00:00 - Intro02:39 - Bhakti’s journey & love story05:14 - Diipa’s road to Inde Wild10:34 - Persona’s role in brand building15:07 - How Shantanu started20:48 - Valuations & industry secrets27:30 - Decoding the salon industry34:58 - How Inde Wild made Champi cool again38:01 - Market size & shifting narratives45:14 - Marketing quality & building a community52:41 - Why fragrance is exploding1:00:42 - Community’s role in branding1:08:04 - Cracking the BPC industry1:22:26 - Omnichannel: A must-have?1:27:15 - Tariffs, growth & social selling1:31:00 - Can Indian brands go global?1:34:51 - Cracking influencer marketing1:42:15 - Sampling, distribution & minis1:48:07 - Sustainability: Do founders still care?1:52:54 - What’s the next wave?2:04:39 - How the world perceives India2:09:48 - Tech’s role in customising2:16:10 - Nikhil’s & Diipa’s tattoos2:18:14 - Why founders need grit2:19:47 - Bhakti & Tira’s origin story2:34:10 - Inside Tira: From concept to customer2:38:34 - Do celebrity brands work?2:44:51 - Why Diipa started Inde Wild2:48:25 - Mass, premium, prestige: Which segment is winning?3:05:45 - Quick commerce & Tier 2 markets3:11:11 - Ayurveda: Still a novelty?3:14:43 - The making of Bombay Shaving Company3:21:39 - From idea to product: Manufacturing & patents3:30:14 - Advice to aspiring skincare founders#NikhilKamath - Investor & EntrepreneurTwitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)Bhakti Modi - CEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa Khosla - Founder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn: https://in.linkedin.com/in/diipa-khos....Website: https://india.indewild.com/?utm_campa...Shantanu Deshpande - Founder, Bombay Shaving CompanyInstagram: https://www.instagram.com/shantanudes...LinkedIn: / shantanudeshpandebsc

Nov 5, 2025 • 2min
Inside India's Booming Skincare Industry | Ep. 25 Teaser
Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) joined forces to answer one question:What should 25-year-old Dilip build next?Bhakti ModiCEO, TiraInstagram: https://www.instagram.com/bhaktim679/...LinkedIn: / bhakti-modi-98a32293 Diipa KhoslaFounder, Inde WildInstagram: https://www.instagram.com/diipakhosla...LinkedIn : https://in.linkedin.com/in/diipa-khos....Shantanu DeshpandeFounder, Bombay Shaving CompanyInstagram : https://www.instagram.com/shantanudes...LinkedIn : / shantanudeshpandebsc

61 snips
Sep 1, 2025 • 2h 52min
Inside Silicon Valley's VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24
Join Deedy Das, a Principal at Menlo Ventures with a focus on AI investments, Nikunj Kothari, a seasoned Partner at FPV Ventures, and Niko Bonatsos, an early-stage venture capitalist for a lively discussion. They dive into bad investment trends and emerging industries worth the hype. The trio highlights the potential of AI, critiques declining birth rates, and contemplates the future of urban living and senior care. Plus, they explore the evolving landscape of dating apps and the impacts of climate tech on our world. Get ready for some frank insights on venture capital!

6 snips
Aug 28, 2025 • 2min
Cracking Silicon Valley's VC Code | WTF is Venture Capital? - 2025 Edition | Ep. 24 Teaser
Venture capitalists dive into the future of industries, predicting which will fade away in the next decade. They dissect the transformative role of AI in entrepreneurship, affecting everything from family planning to content consumption. The conversation also touches on current trends in app development, storytelling, and unique insights into investment strategies. Listeners will gain a clearer understanding of what drives success in the ever-evolving tech landscape.

May 12, 2025 • 1h 28min
Nikhil Kamath ft. Police Comm'r & Traffic Police Comm'r of Bengaluru | WTF is Policing? | Special Ep
In this engaging conversation, B. Dayananda, a seasoned IPS officer and Bengaluru's Commissioner of Police, teams up with M.N. Anucheth, Joint Commissioner of Traffic and former engineer. They dive into Bengaluru's traffic woes, discussing the innovative use of AI and technology for better management. The duo touches on the public's perception of police, the challenges they face in a rapidly growing city, and the rise of cybercrime. With insights into recruitment and policing careers, they shed light on the realities behind the badge.

77 snips
Apr 26, 2025 • 2h 47min
Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri
Carl Pei, co-founder of Nothing, Rahul Sharma from Micromax, and Amit Khatri of Noise delve into the ever-evolving world of consumer electronics. They discuss the impact of tariffs and trade on innovation and the competitive landscape in India. The trio shares insights on identifying market gaps, the rise of wearable technology, and how youth trends are shifting towards independent brands. Expect captivating stories about their entrepreneurial journeys and valuable advice for aspiring innovators in this dynamic industry!

46 snips
Mar 3, 2025 • 3h 26min
Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant
Nikhil Kamath chats with Matt Chitharanjan from Blue Tokai, Adithya Kidambi of Mossant, Aneesh Bhasin from Svami, and Rahul Reddy of Subko. They discuss India’s evolving craft beverage scene, highlighting the rise of specialty coffee, kombucha, and premium mixers. The guests share their diverse journeys from finance and culinary arts to crafting unique drinks. They explore challenges like consumer awareness and competition with legacy brands, while uncovering how high-quality, local options are reshaping drinking habits in India.

Mar 2, 2025 • 2min
Nikhil Explores What’s Brewing in the Craft Beverage Industry with Rahul, Matt, Aneesh & Adithya | Ep #22 Trailer
India's craft beverage scene is thriving, with innovative brands transforming how people drink. Discover the rise of specialty coffee, kombucha, and premium mixers as consumers seek quality and experimentation. The conversation dives into brand-building challenges, sourcing the best ingredients, and navigating competition in this evolving market. Insights from industry leaders shed light on artisanal drinks and the future landscape of beverages in India, showcasing a blend of tradition and innovation.

202 snips
Feb 2, 2025 • 3h 30min
Ep #21 | WTF is Longevity? | Nikhil ft. Nithin Kamath, Bryan Johnson, Prashanth, Jitendra, & Seema
In a riveting discussion, Nithin Kamath, CEO of Zerodha, joins Bryan Johnson, a longevity expert, alongside health innovators Prashanth, Jitendra, and Seema. They tackle pressing health concerns, including the shocking impact of air quality on wellness and the notion of 'blue zones' in longevity research. The conversation also explores the ethical dilemmas of following health algorithms, the science behind aging, and innovative health solutions. Prepare for a thought-provoking dive into how technology and lifestyle choices intertwine with our quest for a healthier, longer life.

Jan 30, 2025 • 2min
WTF is Longevity? | Nikhil explores w/ Nithin, Seema, Bryan, Jitendra & Prashanth | Ep #21 Trailer
How far are we all willing to go for Good Health & Longevity? Is technology & AGI closer to figuring it all out? Can an algorithm tell us how to live our best life? Stay Tuned!#NikhilKamath Co-founder of Zerodha and Gruhas Host of 'WTF is' & 'People By WTF' Podcast Twitter: https://x.com/nikhilkamathcio/ Instagram: https://www.instagram.com/nikhilkamathcio/LinkedIn: https://www.linkedin.com/in/nikhilkamathcio?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_appFacebook: https://www.facebook.com/nikhilkamathcio/#NithinKamath - Founder, CEO Zerodha, RainmatterInstagram - https://www.instagram.com/nithinkamath/Facebook - https://www.facebook.com/nithin.kamath/Twitter - https://x.com/Nithin0dhaLinkedin - https://www.linkedin.com/in/nithin-kamath#BryanJohnson - Founder & CEO of BlueprintInstagram - https://www.instagram.com/bryanjohnson_/Facebook - https://www.facebook.com/profile.php?id=100089952947799Twitter - https://x.com/bryan_johnsonLinkedin - https://www.linkedin.com/in/bryanrjohnson/#PrashanthPrakash - Founding Partner of Accel India, Founder BioPeak & Longevity India Twitter - https://x.com/prashanthpLinkedin - https://www.linkedin.com/in/prakashprashanth#JitendraChouksey - Founder, FITTRInstagram - https://www.instagram.com/fittrwithjc/Facebook - https://www.facebook.com/jitendra.chouksey.7/Linkedin - https://www.linkedin.com/in/jitendrachouksey/Special Appearance - #SeemaKamath, Director at Zerodha #wtfiswithnikhilkamath #PeoplebyWTF


