WTF is with Nikhil Kamath Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India's Beauty & Skincare Revolution? | Ep. 25
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Nov 5, 2025 
In this lively discussion, beauty trailblazers Bhakti Modi, CEO of Tira, Shantanu Deshpande from Bombay Shaving Company, and Diipa Khosla of Inde Wild dive into the vibrant Indian skincare scene. They explore the power of community in brand building and unravel the secrets behind fragrance trends. The trio shares insights on market opportunities, the nostalgia factor in products like chumpy hair oil, and the significance of omnichannel strategies. Plus, they tackle sustainability and the future of beauty in India—making it a must-listen for aspiring entrepreneurs!
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Choose Categories With Growth And Disruption
- Validate category choice by checking growth, disruption potential, and white space before launching.
- Aim where high growth and disruption intersect to maximize chance of breakout.
Own The Conversation With Content
- Be the center of conversation with content when you lack big media budgets.
- Podcasting and owned media can build awareness for niche categories like shaving.
Founders As Brand Amplifiers
- Founder-as-creator model reshapes brand marketing; founders who are public people amplify trust and attention.
- Media creation is now core to product distribution.