Ep #03 | WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t
WTF is with Nikhil Kamath
The Power of Social Media in Misha's Sales
We see lots and lots of shopping gets inspired by social media. One of the very common products that people use on the Misha app is people take photographs and they search that same photograph and buy. So how big is social media as an influencer part of Misha's overall sales? I would say it's really hard to attribute because in many cases people come in. Even the way we design what kind of trends are coming up, what kind of things you see, everything is driven a lot by what data we see on social.
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