Experienced entrepreneurs Kishore Biyani, Raj, and Ananth discuss scaling fashion, beauty, and home brands. They cover topics such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. A crash course for taking brands from 0 to 1.

The art of selling isn’t simple, but Kishore Biyani - the legendary ‘father of modern retail’ in India; Vidit Aatrey - Co-Founder of the $5 billion dollar e-commerce company Meesho; and Sujeet Kumar - Founder of the B2B industry leader Udaan - make it look easy. They don’t always agree, though... Expect raw, in-depth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multi-billion dollar businesses, and why e-commerce is inescapable - we either sell or get sold to. Follow Nikhil here:- Twitter https://twitter.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://www.linkedin.com/in/nikhilkamathcio/ Koo https://www.kooapp.com/profile/Nikhilkamath #KishoreBiyani - Founder of Future Group, Big Bazaar - Godfather of Indian e-commerce #SujeetKumar - Co-founder of Udaan Follow Sujeet here:- Twitter https://twitter.com/Sujeet_fk Linkedin https://www.linkedin.com/in/sujeet-kumar-90039b16 #ViditAatrey - Co-founder of Meesho Follow Vidit here:- Twitter https://twitter.com/viditaatrey Linkedin https://www.linkedin.com/in/vidit-aatrey-a3639120 #nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products

Kishore Biyani, founder of Pantaloon and Big Bazaar, shares his insights on starting successful businesses, spotting trends, and scaling. He discusses brand-building strategies and how the Indian market has evolved. He also suggests looking at Thailand and Indonesia as role models. The podcast covers the challenges faced by Big Bazaar, the success factors of Dmart, and the difficulties of securing funds for traditional business owners.