Raj Shamani's Figuring Out
Kishore Biyani - Big Bazaar Failure, DMart, Branding & Retail Business | FO137 Raj Shamani
Nov 1, 2023
Kishore Biyani, founder of Pantaloon and Big Bazaar, shares his insights on starting successful businesses, spotting trends, and scaling. He discusses brand-building strategies and how the Indian market has evolved. He also suggests looking at Thailand and Indonesia as role models. The podcast covers the challenges faced by Big Bazaar, the success factors of Dmart, and the difficulties of securing funds for traditional business owners.
54:03
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Quick takeaways
- Understanding local market dynamics and adapting business strategies accordingly is crucial for success.
- Adapting marketing strategies to cater to different consumer segments and building strong emotional connections with customers are essential for effective brand building.
Deep dives
Insights: Understanding consumption patterns in different Indian cities
The speaker shares insights about different Indian cities and their consumption patterns. He discusses how each city has its unique characteristics and preferences, and highlights Banares as a fascinating city with organized retail and a rich cultural heritage. He also mentions Hyderabad and Ahmedabad as cities that have undergone significant transformation. The speaker emphasizes the importance of understanding the local market dynamics and adapting business strategies accordingly.
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