In Depth

How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan

4 snips
Jun 8, 2023
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1
Introduction
00:00 • 3min
2
The Differences Between Dropbox and Webflow
02:39 • 3min
3
How to Drive Product Complexity at Webflow
05:28 • 3min
4
The User Diary Study at Webflow
08:11 • 3min
5
How to Prioritize and Prioritize Problems Within a Product
10:46 • 2min
6
How to Accelerate Growth With Complex Products
12:42 • 2min
7
How to Unlock a Domain and Monetize Your Website
14:55 • 2min
8
How to Set Metrics for Growth
17:13 • 4min
9
How to Balance Goal Setting and Metrics for a Growth Team
21:37 • 2min
10
How to Manage Metrics for a Team
23:10 • 3min
11
How to Drive a Successful B2B Growth Team
26:24 • 2min
12
How to Drive Seat Growth at Dropbox
28:00 • 3min
13
The Top Level Growth Goals at Webflow
30:31 • 4min
14
How to Set Up a Growth Team
34:58 • 2min
15
The Archetypes of Successful Growth Hirings
37:12 • 2min
16
Webflow's Pricing Journey
39:14 • 2min
17
Pricing Governance at Webflow
41:44 • 3min
18
How to Structure a Pricing Council
44:24 • 2min
19
How to Pricing Your Webflow Platform
46:11 • 2min
20
How to Land on Product Principles
47:51 • 3min
21
How to Make Hard Decisions From a Pricing Perspective
50:47 • 2min
22
How to Launch a Pricing Change
53:12 • 4min
23
How to Make a Price Change Successful
57:27 • 2min