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How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
Jun 8, 2023
59:40
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Quick takeaways
- Webflow improved user satisfaction and progress by introducing checklists based on template choice in their onboarding journey.
- Dropbox focused on product virality, referral programs, and partnerships, while Webflow prioritized understanding the user journey beyond growth experiments.
Deep dives
Providing Structure and Overcoming User Frustrations
Webflow recognized that users would become frustrated if they couldn't edit the template they had chosen, leading to a lack of progress. To address this, they introduced checklists within the onboarding journey that varied based on whether users started with a blank site or a template, ultimately increasing user satisfaction and progress.
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