Webflow's pricing journey is probably not too uncommon. We're really investing and understanding where we want to go in the next three years, both from a product and go-to-market perspective. This helps us really think through making the right decisions today. The second thing is really investing in our pricing governance and figuring out what is the right sequencing for making pricing decisions.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.