At Webflow, we do a team meeting Tuesday morning and it almost is like prepped for that other meeting. We meet with our exact stakeholder on SELSA, which is our CM O'Shane finance runs this meeting. There's also like stakeholders for BizOps, finance, etc. It includes metrics that team can't necessarily control as levers, but you should keep a track of ASP average selling price week to week. The monthly readout is with E staff and that is also a very detailed financial deep dive.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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