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How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan

In Depth

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How to Set Up a Growth Team

The right time to hire a growth person is either you realize that you just don't have the expertise in a team, or there's just a bandwidth issue. I think depending on who you have on the team can help determine who you bring in as your first growth hire. There needs to be a nice stakeholder at the founder level for growth at the early stages. So they're able to drive that strategic guidance and they have influence.

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