The right time to hire a growth person is either you realize that you just don't have the expertise in a team, or there's just a bandwidth issue. I think depending on who you have on the team can help determine who you bring in as your first growth hire. There needs to be a nice stakeholder at the founder level for growth at the early stages. So they're able to drive that strategic guidance and they have influence.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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