Growth team should be set up so that each PM or each pod have clear metrics. They're driving and these metrics need to be essentially leading metrics that are movable. When I joined Webflow, we did have an activation metric, but it took users about four weeks to get to. The other thing that I feel pretty passionate about is in terms of a growth team owning metrics,. There does need to be a regular cadence for all growth teams to be sinking on the weekly metrics every week.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.