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4min chapter
How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
In Depth
How to Set Metrics for Growth
Growth team should be set up so that each PM or each pod have clear metrics. They're driving and these metrics need to be essentially leading metrics that are movable. When I joined Webflow, we did have an activation metric, but it took users about four weeks to get to. The other thing that I feel pretty passionate about is in terms of a growth team owning metrics,. There does need to be a regular cadence for all growth teams to be sinking on the weekly metrics every week.
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