Webflow founder and CEO says the biggest opportunity is early engagement. "Identifying where your points of influence are are really important," he says. If you haven't learned the product, you're either going to be ready to monetize or not,. He adds that if users add their domain early on they were more likely to activate.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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