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2min chapter
How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan
In Depth
How to Drive a Successful B2B Growth Team
At Dropbox, one of the North Star metrics was just free trials. We didn't say percent free to paid. That's because Dropbox had such a massive free user base,. So we found that our goal should be free trials. Second metric was what we called trial to purchase. This is of the free trials, what percent convert to paid. How can we help users increase their livelihood of paying for Dropbox business at the end of it?
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