There's often a lot of negative feedback coming in early on. What you're looking for is one or two months later, what do the metrics look like? And depending on what your goals work, you might want to look at things like conversion by segment,. ARPA by segment, mix shift if you change things in the packaging. It's less about the quantitative piece and more about figuring out who to get signal from.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.