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How to design a high-impact growth org for a PLG startup — Webflow & Dropbox’s Melissa Tan

In Depth

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How to Make a Price Change Successful

There's often a lot of negative feedback coming in early on. What you're looking for is one or two months later, what do the metrics look like? And depending on what your goals work, you might want to look at things like conversion by segment,. ARPA by segment, mix shift if you change things in the packaging. It's less about the quantitative piece and more about figuring out who to get signal from.

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