We launched a checklist for how to start from building from a blank site. In the checklist, one of the actions is to actually add a domain and publish. What we found is that that drove activation as well as monetization. We've also invested a lot in videos our education team has where we teach users Webflow. And then I would say there's a couple of bigger bets that the verdict is still out on how they'll perform but I'm quite bullish on them.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.