The Top Level Growth Goals at Webflow

At Webflow, the main North Star metric is driving. We've gone back and forth on growth marketing. At one point, the team was driving customer growth. Then we realized, oh, we have this PM now working on monetization. That's where we spent some time identifying a qualified signup. And then we're still going through this evolution, but that we now have the growth team working actually on just driving paid customer growth. But as a business are also looking at things obviously like retention and expansion - those are not areas yet that the product growth team is working on.