How to Balance Goal Setting and Metrics for a Growth Team

When you think about goal setting or metrics, do you think about long term versus short term? And is there some optimal percentage? Or maybe put slightly differently when you think about some of the unintended consequences of metrics. One of them might be that your only short term oriented is a growth team. So how do you combat that or think about that? Yeah, it's definitely a good question. I found that for that weekly sync, looking at an eight week period is a nice balance to not get so overly myopic and just looking at the week to week trends.