When you think about goal setting or metrics, do you think about long term versus short term? And is there some optimal percentage? Or maybe put slightly differently when you think about some of the unintended consequences of metrics. One of them might be that your only short term oriented is a growth team. So how do you combat that or think about that? Yeah, it's definitely a good question. I found that for that weekly sync, looking at an eight week period is a nice balance to not get so overly myopic and just looking at the week to week trends.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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