Melissa Tan is the GM of self-service and Head of Growth at Webflow, a no-code website builder. She also previously served as the Head of Growth and Monetization for Dropbox Business. Melissa explains why every company should document a set of pricing principles.
Our guest today is Melissa Tan, GM of Self-Service and Head of Growth at Webflow and formerly Head of Growth and Monetization for Dropbox Business.
In today’s conversation, she unpacks the nuances between the two PLG businesses and how growth strategy changes for a more complex product like Webflow, including:
- Designing and structuring a growth org
- The right way to tackle goal-setting
- How Webflow’s pricing and packaging has evolved
- How to calibrate pricing feedback
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